Let’s face it. Programmatic has always been a data-driven process that uses a potent mix of manual and automated intervention. As such, programmatic advertising could be gauged as always having a fundamental element of artificial intelligence to it. But with increasing proliferation of data-driven and algorithmic approaches to programmatic, the space is poised to become

The questions and concerns about Brand Safety have been around since programmatic started scaling up. At its core, Brand safety intends to address a loss of trust between a brand and a consumer

The week of 17th September saw the whole of the adtech world fly into the sleepy cathedral city of Cologne to attend what has surely become one of the biggest events in the space. Attending DMEXCO 2024 as an up and coming ad exchange was an eye-opener for Nexverse.ai. The annual conference showcased where the [

Over the past 3 decades, much has been written, debated, and discussed about Omnichannel Strategies. With recent advancements in the adtech industry, discussions have been narrowed down particularly to omnichannel programmatic, but the essence still remains the same.

The modern advertising experience can be best described in a litany of unbecoming words- invasive, impersonal, irritating, interfering, and what-not.

Omnichannel programmatic advertising has reshaped the way advertisers approach their campaigns, marking a significant leap from traditional media buying